Every feature NoozRoom ships with.
A purpose-built newsroom plugin — not a repurposed blog, not an enterprise suite. Every feature is here because PR teams and journalists actually need it.
Press Release Archive
A structured, chronological archive of every release — with proper datelines, boilerplate, and media contacts attached.
Permanent, Shareable URL
Every press release gets its own permanent, shareable URL — ready to send to journalists the moment you publish.
Pre-built Templates
Choose from built-in display templates, switchable at any time without touching your content
GEO Optimized / Structured Data
Every release is automatically output with schema.org/NewsArticle structured data, semantic HTML, and machine-readable metadata — so AI search engines cite you, not your competitors.
Auto-Populated Boilerplates & Contacts
Boilerplates and media contacts can be set up once in Settings and are then auto-populated into releases. You can always override them for a specific release.
News Coverage Tracker
Log every earned media mention — outlet, date, journalist, and link. Your proof of earned media, always current.
Pre-Schedule Content
Schedule a release or coverage to go live at a future date and time using WordPress's native publish controls.
Overrides
Per-release boilerplate and media contact overrides — useful for joint announcements or guest contacts.
Joint Releases
Add a second boilerplate or a second contact on any release for co-announcements.
Tabbed Interface
Tabs keep press releases, coverage, and events organized in one place — visitors find what they need without hunting.
Events
Manage press events, product launches, and media briefings in a dedicated, structured post type separate from releases.
Event Auto Hide
Events auto-hide once the date has passed — no manual cleanup.
Content Specific Landing Pages
Create customer or topic-focused landing pages with specific content from the newsroom.
Theme-Agnostic Display
Shortcode-based rendering that works inside any WordPress theme. Inherits the theme styles but fully customizable if needed.
Unstyled Template
Choose the unstyled template to apply your own CSS and make the newsroom look any way you want.
Configure
Pagination, excerpts, and call-to-action links all configurable from settings — no code required.
Hooks & Filters
Fully extensible with hooks, filters, and custom themes
Works Like WordPress
Works like a blog post — if your team can write in WordPress, they can publish a press release.
Why GEO matters for your newsroom.
Generative Engine Optimization (GEO) ensures your newsroom's original reporting and expert analysis get sourced, cited, and summarized by AI chatbots and search engines like ChatGPT, Gemini, and Perplexity.
Traditional SEO is about optimizing for Google's crawler. GEO is about optimizing for how AI search works now — and how it will work in the future. It's the difference between being found in a list of 10 blue links and being the answer people see in the featured snippet.
A blog post labeled "press release" doesn't fit that schema. A NoozRoom press release does.
Every release published through NoozRoom is automatically output with: - schema.org/NewsArticle structured data - Semantic HTML with correct heading hierarchy - Machine-readable dateline, contact, and organization fields - Clean URLs in a /press-releases/ namespace
No configuration required. It's just how NoozRoom works.