HealthCent Advances Affordable Health Coverage Through Employee-Owned Model

Chicago-based B Corp expands direct-to-consumer health insurance offerings

Chicago, IL, January 5, 2026 — HealthCent, an employee-owned, certified B Corporation based in Chicago, today reaffirmed its commitment to making health insurance more affordable and accessible by selling discounted coverage directly to consumers. Through its ownership structure and mission-driven approach, HealthCent continues to align business performance with positive social impact.

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HealthCent’s direct-to-consumer model removes layers of traditional distribution, allowing the company to offer competitively priced health plans while maintaining transparent benefits and straightforward enrollment. By focusing on preventive care, digital-first member services, and simplified plan designs, HealthCent helps individuals and families better understand and manage their healthcare coverage.

“As an employee-owned company, our success is directly tied to the well-being of our members,” said Maya Rodriguez, President and Chief Executive Officer of HealthCent. “Being a B Corp reinforces our responsibility to balance affordability, quality care, and long-term sustainability for the communities we serve.”

In 2025, HealthCent expanded its digital tools, improved claims processing times, and introduced new plan options tailored to independent workers and households seeking alternatives to traditional employer-sponsored insurance. The company also continued to invest in employee ownership programs and community health initiatives aligned with its social mission.

Looking ahead to 2026, HealthCent plans to broaden its geographic reach, enhance member support services, and deepen partnerships with healthcare providers. By combining employee ownership with a consumer-first approach, HealthCent aims to redefine how health insurance delivers value in a rapidly changing healthcare landscape.

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